Data is anything stored in our minds, on paper, in computers, mobile devices, software, or web pages.
Humans live in the “Information Age,” where life revolves around data. Converting data into actionable information drives business success and growth.
Effectively using data requires understanding its culture. Data culture can be described in four key stages:
Essential data includes customer details, services or product information, registrations, sales invoices, and financial records. Identifying these at the start and during business operations is crucial.
Traditional methods like paper records or receipts are inefficient. Modern solutions like Varzesh Soft’s integrated software store data securely and manage club operations efficiently.
Raw data must be processed and connected with parameters like time. BI tools transform data into valuable insights, showing Key Performance Indicators (KPIs) through charts, tables, and graphs quickly and accurately.
After gaining insights from BI, managers can make informed decisions to drive the business toward excellence and growth.
BI is a technology-driven process that analyzes data and provides actionable insights to executives, department managers, decision-makers, and other internal users, supporting data-driven decisions.
Key Benefits of BI:
Faster and improved decision-making
Optimized internal business processes
Creation of new revenue streams
Gaining competitive advantages
Applications of BI:
Quick report generation and rapid answers
Informed decision-making
Strengthening sales and marketing goals
Accessing detailed customer information
Time-saving
Rapid and accurate business insights
For a fitness club, BI can be applied through the first three stages of data culture:
Identifying Data: Customer profiles, service details, registrations, sales invoices, etc.
Storing Data: Using integrated software like Varzesh Soft for data management.
Processing Data: Displaying KPIs in charts, tables, and graphs with drill-down features for quick and accurate insights.
Sample KPIs in Fitness Clubs:
Monthly registrations
Monthly sales revenue
Best-selling and least-selling services or products
Customer churn rate and loyal customer reports
Sales comparison across club sections
Club expenses by section and type
Club profits over different periods
Some examples of BI dashboards and reports can be seen in the images below.
Varzesh Soft Company, by leveraging the powerful POWER BI software, has not only implemented Business Intelligence for its specialized fitness club software but is also capable of applying BI more effectively than other software available in the market across various industries.
Royal Mehr Rayaneh Company was founded in 2005 with the aim of developing integrated software solutions for sports institutions. By leveraging the expertise of financial and administrative software specialists, and after the successful experience of developing Windows-based applications, the company has now, in response to the growing need for integrated systems, launched the development of VarzeshSoft Web-based Automation.
Contact Information
📞 Phone (Head Office): +98 21 9100 7751
📞 Sales Department: +98 912 859 4974
📞 Support Department: +98 937 004 2969
✉️ Email: info@varzeshsoft.com
📍 Address:
No. 12, Unit 3, Delara Sharghi Alley,
Ebadi St., Beheshti & Valiasr Intersection,
